The stack
90 tools. Every one of them shipped client work.
Not a logo wall. These are grouped the way I would explain them on a call, the admin surface first, because that is where most of the eight years went, then the automation and engineering stack underneath it.
- Tools
- 0
- Categories
- 0
- Years using them
- 0+
- Subcontracted
- None
Productivity & Communication
The day-to-day VA surface. Eight years of inbox, calendar and document work lives here.
Inbox management, filters, labels and delegated access.
Scheduling across time zones, including executive calendars.
File architecture and permission hygiene.
Trackers, reporting and lightweight internal databases.
SOPs, briefs and client-facing documentation.
Outlook, Excel, Word and Teams inside enterprise tenants.
Team coordination, channel structure and workflow bots.
Meeting coordination, recording and follow-up notes.
Booking flows wired into CRM and calendar.
Async handover videos so nothing depends on a live call.
CRM, Sales & Marketing Ops
Pipelines I have built, cleaned, migrated and automated for agencies and founders.
Agency pipelines, funnels and automated follow-up sequences.
Deal stages, lifecycle properties and workflow automation.
Record management and reporting inside larger sales orgs.
Cost-effective CRM builds for small teams.
Email sequences and list segmentation for creators.
Campaign management and audience hygiene.
Project & Workflow Management
Where the work gets tracked, so you never have to ask what the status is.
Company wikis, SOP libraries and client-facing dashboards.
Relational trackers that drive automations downstream.
Lightweight kanban for small teams.
Project plans, dependencies and workload views.
Consolidated task, doc and goal tracking.
Sprint and issue tracking on engineering-led projects.
Design & Creative
Assets produced in-house. No subcontracting, no stock-template output.
Fast brand-consistent assets and client-editable templates.
Retouching, compositing and production-grade image work.
Vector identity work, icons and print-ready artwork.
UI design, prototypes and developer handoff.
Video Editing & Production
Marketing reels, talking-head cuts and social video. Produced in-house, from manual timeline editing through to AI-generated footage where it genuinely saves a shoot.
Timeline editing when pacing and audio need proper control.
Editing and colour grading. My default when the grade matters.
Fast turnaround on social cuts, captions and vertical reformatting.
Text-based editing. Cutting a talking-head video by deleting words is genuinely faster.
AI video generation for b-roll and motion where a shoot is not worth the cost.
Holiday Let & Short-Stay Listing Platforms
Two years managing a luxury short-let portfolio across three channels at once, holding Superhost status throughout. Listing copy, rates, availability sync, guest comms and dispute handling.
Listing optimisation, pricing, guest messaging and Superhost maintenance.
Rate plans, availability sync and dispute resolution.
Third channel on the same inventory, kept in sync to avoid double bookings.
Whole-home holiday rental listings for US and European owners.
Review management and listing presence for rental properties.
Channel manager tying multiple listing sites to one calendar.
UK Property Listing & Lettings Portals
Eighteen months inside a European property management and real estate agency, sales and lettings listings, enquiry routing, viewings and the paperwork behind them.
The UK primary portal. Listing management and enquiry routing to the right negotiator.
Second-portal listings, valuation tools and lead capture.
Agent-owned portal used alongside Rightmove and Zoopla.
Key access coordination for viewings, contractors and inspections.
US Property Listing & Real Estate Platforms
Listing presence and lead capture for US-based sales and rental inventory, alongside the short-let work in the Caribbean.
Listing presence, lead capture and enquiry follow-up.
Syndicated listings and agent profile management.
Listing visibility and market comparison research.
Rental and neighbourhood listing presence.
Multiple Listing Service data entry, updates and compliance.
Website Platforms
I have shipped on all of these. Which one you should use depends on who maintains it after I hand it over.
Theme work, performance tuning and technical SEO.
Designed and delivered a full site for a New York talent agency.
Quick-turnaround marketing sites for small businesses.
Design-led builds with a real CMS behind them.
When speed and control matter more than a page builder.
Automation & Integration
The connective tissue. Most client wins come from here, not from a model.
My default for branching, multi-app scenarios with real error handling.
Self-hosted automation when data cannot leave the client’s infrastructure.
Fast, simple triggers where a full scenario would be overkill.
Automation inside Microsoft 365 tenants.
Custom glue when no connector exists for what the client runs.
AI Models & Platforms
Model choice is a cost and latency decision, not a loyalty one. I pick per task and per budget.
Long-context reasoning, document work and agentic tool use.
GPT models for generation, classification and structured extraction.
Long-context and multimodal work, strong on video and large PDFs.
Grounded research over a fixed corpus of client documents.
Sourced research where citations matter more than prose.
Voice synthesis for the AI calling agents I build.
Agent Frameworks & Orchestration
What I reach for when an automation needs memory, branching logic, or more than one model in the loop.
Chaining, tool calling and retrieval over client documents.
Stateful, multi-step agent graphs that survive failures mid-run.
Self-hosted agent runtime. Full installs configured around a business niche.
Self-hosted agent runtime. Full installs tailored to your processes.
Agent runtime for conversational and task-driven automations.
Model Context Protocol servers wiring agents into private business data.
AI Coding & Agent IDEs
The environments I actually build in. Most of the SaaS work on this site was written in one of these.
Anthropic’s agentic CLI. My primary build environment.
Multi-agent workspace for longer-running build and research tasks.
Code generation and refactoring against the OpenAI models.
AI-native editor for day-to-day feature work.
Fast prototyping and hosted MVP deploys.
Google’s agent-first IDE.
Agentic IDE used for smaller client utilities.
Agent platform for autonomous app scaffolding.
Development & Infrastructure
The stack behind the SaaS platforms and internal dashboards in my portfolio.
App-router frontends for client platforms.
Component architecture for dashboards and portals.
Type safety on anything that has to be maintained.
APIs, background jobs and integration services.
Relational data modelling and row-level security.
Auth, storage and Postgres for fast MVP delivery.
What this site runs on. Still the right call on shared hosting.
Design systems that stay consistent across a build.
Deployments, preview URLs and edge caching.
Version control, review and CI on every build.
Questions
About the stack
Do I need to already use these tools?
What if I use something not on this list?
Which automation platform do you recommend?
Do you build on AI coding tools?
Get in touch
Using something not on the list?
Tell me what you run and what you want it to do. I will tell you whether it is a configuration problem, an automation problem, or a wrong-tool problem.
Social Media & Scheduling
Programmatic content distribution, planned, scheduled and reported on.
Multi-channel scheduling and queue management.
Bulk scheduling and inbox monitoring.
Visual planning for Instagram-led brands.
Cross-platform analytics and competitor benchmarking.